Pay per click, also referred to as paid search marketing, is a form of online advertising in which you, the advertiser, pays the search engines, like Google or Yahoo, for every visitor that you get. The cost per click (CPC) that you incur can get comfortable over time... This is where we come in!
Our PPC campaign managers repeatedly monitor your bids, advertisements, competition and tweak your PPC campaign settings so that you get the most sales at the least cost.
Web Analytics & Website Usability
You've got a huge website and an awesome Search Marketing Campaign by an SEO Company those consequences in tons of traffic to your site. But... Are you getting the most from this traffic?
WEB ANALYTICS
Web analytics is the study of website visitors. It involves collecting data from a web site and then interpreting the collected data to determine various trends. Web analytics helps answer questions like which is the most profitable marketing initiative, which search engine sends the most traffic, which is the most converting keyword, etc.
MVI provides web analytics consulting, which involves
- Identifying the best web analytics solution for you
- Identifying which metrics to track
- Implementing the web analytics solution
- Interpreting numbers thrown back by the web analytics software and drawing conclusions
Why do you require a web analytics consultant?
Web analytics software is moderately simple to install. Just paste some code on every page and you're done!
However, pasting the code does not mean that you will get all the right stats. It is extremely important to first determine which stats are helpful to you. E.g. - The time spent by visitors from each source on a site may be a tremendously significant factor to track for news websites. In contrast, for an ecommerce website advertising stuff, total sales for each marketing campaign/source.
It is also important to be able to understand the figures thrown back at you by the web analytics software in the right way. You require understanding what a bounce rate of 45% means in the context of your website and how you can use this figure to improve your conversion rate.
Our web analytics consultants use their huge experience and expertise to interpret your web analytics data and then help you be relevant this data to improve your website's conversion rate.
So get in touch with web analytics experts at MVI and let them help you improve your site's conversion rates and return on investment.